Editorial Standards


Sourcing

Every factual claim we publish is grounded in at least one identifiable source. Our primary sources include:

  • Distillery and brewery published material (annual reports, history pages, technical specs)
  • Auction house catalog data and realized prices (Whisky Auctioneer, Sotheby's Spirits Online, Catawiki, Bonhams)
  • Regulatory documents (JSLMA standard, NTA tax filings, METI export statistics)
  • Trade press (Drinks Business, Whisky Magazine, Asahi Shuzo press releases)
  • Peer-reviewed and government statistical sources where relevant

AI-assisted production

Articles are drafted using large language models with structured prompts referencing our own master data files (distillery and bottle data we maintain). The output is reviewed against those master files for factual consistency before publication. We do not consider AI assistance a deficiency to hide; we consider it the responsible application of available tools, with the same accountability we would apply to any editorial process.

Corrections

Errors will happen. When they do, we correct them at the article level with a dated note at the top of the affected piece. Material corrections are also noted in our monthly editorial summary.

Disclosures

We disclose affiliate relationships at the top of every article that contains affiliate links. We disclose any free product samples received in the relevant article. We do not accept payment for positive coverage of specific products.

What we are not

We are not licensed financial advisors. Any investment-relevant content is informational and opinion-based. Past performance of collectible spirits does not guarantee future returns. Treat our market commentary as one input among many.

Updates to this page

These standards may change as the publication evolves. Material changes will be summarized at the top of this page with a dated note.